Vox Media Creates Self-Serve Ad Tool for Marketers

Concert Ad Manager will allow advertisers to reach audiences at scale

Vox Media is creating a new tool for marketers. Vox Media

Further investing in its offerings for marketers, Vox Media has launched a self-serve ad tool to create and submit ad campaigns, then track how they perform across properties included in the company’s in-house ad marketplace, Concert.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.