Further investing in its offerings for marketers, Vox Media has launched a self-serve ad tool to create and submit ad campaigns, then track how they perform across properties included in the company’s in-house ad marketplace, Concert.
The new tool—called Concert Ad Manager—is another step the company is taking to capitalize on its proprietary ad software and attract ad dollars in a year in which many marketers have been concerned about brand safety and have used their marketing budgets wisely, given budget constraints and changing news cycles amid the Covid-19 pandemic.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in