Ad Tech

Vizio Alters Inscape Data Licensing Deals as CTV Land Grab Heats Up

Major streamers are rethinking relationships with third-party ad tech

a crane machine grabbing roku, fire tv, vizio and samsung logos
Inscape, once a separate unit, has been folded into Vizio's platform business as part of an October reorganization.Photo Illustration: Trent Joaquin; Source: Getty Images
Headshot of Andrew Blustein
By Andrew Blustein

December 3, 2020

Major players in connected TV, including Amazon and Vizio, are solidifying their positions as go-to ad platforms as the streaming grab ramps up.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

Recommended articles
Related Articles
man with shocked expression surrounded by messages about cookies
Ad Tech

Why Lawmakers Are Keeping Ad Tech Under Such Close Scrutinyicon-image

By Andrew Blustein

two gloves hands shaking hands
Ad Tech

Mergers and Acquisitions in the Time of Coronavirusicon-image

By Andrew Blustein

orange background that says audience network by facebook 14
The Future of Identity

Facebook Audience Network Felled by Apple’s iOS 14icon-image

By Ronan Shields, Andrew Blustein, Rachel Winicov

google logo on a phone
Platforms

A Look at Google’s Marketing Strategy as It Goes Up Against the US Governmenticon-image

By Andrew Blustein

Microlearning
View All

Organize and Leverage Your Measurement Toolbox

Why Brands Should Embrace Supply Path Optimization Now

Subscriber Onboarding and Engagement Done Right

Customer Experience Transformation for the C-Suite

You Might Like

Beautiful Things Happen When Video Meets Display

By Criteo

The State of Audio Advertising 2022

By Stuart Feil

The Art of Shopper Recognition

By Acxiom

The Power of the U.S. Hispanic Consumer

By TelevisaUnivision

Your sites feature HTML here...