Programmatic

Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

Smart TV makers are pushing into a quickly fragmenting space

couch tv
Vizio has grown its platform team has grown more than tenfold in less than two years.Getty Images
By Andrew Blustein

February 19, 2021

To ride the streaming wave, Vizio propped up a small ad sales team of about a half dozen employees in late 2019. After a reorganization and further investments in areas such as programming for Vizio’s ad-supported streaming service, WatchFree, the company’s platform unit now stands at nearly 70 employees.

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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