Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

Smart TV makers are pushing into a quickly fragmenting space

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Vizio has grown its platform team has grown more than tenfold in less than two years. Getty Images

To ride the streaming wave, Vizio propped up a small ad sales team of about a half dozen employees in late 2019. After a reorganization and further investments in areas such as programming for Vizio’s ad-supported streaming service, WatchFree, the company’s platform unit now stands at nearly 70 employees.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.