Programmatic

Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up

Smart TV makers are pushing into a quickly fragmenting space

couch tv — Vizio has grown its platform team has grown more than tenfold in less than two years.Getty Images

To ride the streaming wave, Vizio propped up a small ad sales team of about a half dozen employees in late 2019. After a reorganization and further investments in areas such as programming for Vizio’s ad-supported streaming service, WatchFree, the company’s platform unit now stands at nearly 70 employees.

Now, Vizio has introduced a product, called Universal Frequency Control, to help advertisers manage how often their ads appear across both linear and streaming environments. The new offering comes months after the company reorganized to bring its Inscape data business, which is powering the product, further in-house.

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