To ride the streaming wave, Vizio propped up a small ad sales team of about a half dozen employees in late 2019. After a reorganization and further investments in areas such as programming for Vizio’s ad-supported streaming service, WatchFree, the company’s platform unit now stands at nearly 70 employees.
Vizio Accelerates Its Streaming Ads Business as the CTV Arms Race Heats Up
Smart TV makers are pushing into a quickly fragmenting space
