Teads has inked an exclusive global partnership with Vice Media that will see the youth media brand use the Altice-owned outfit’s display and video ad tools to help bolster ad yield.
The announcement of the partnership comes the same week as Vice was named as a founding member of the Global Video Measurement Alliance (GVMA) alongside BuzzFeed and Group Nine whereby the publishers will work with Tubular Labs to standardize how advertisers measure the effectiveness of such media buys.
Amid
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in