MySpace Owner Viant Wants Advertisers to Move Away From Individual Tracking

COO Chris Vanderhook explains the DSP's strategy on the day it goes public

chris vanderhook
Chris Vanderhook, co-founder and COO, bought back Viant from Meredith in 2019. Viant

Viant today added its name to the list of public companies in the soaring ad-tech sector.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.