Vevo wants advertisers to know its music videos are everywhere.
The music video platform boasted its wide distribution as a key selling point during today’s virtual IAB NewFronts show, saying its videos reach 148 million viewers in the U.S. every month and hit 26 billion monthly views globally.
Most of that viewing is anchored in YouTube, said Kevin McGurn, Vevo’s president of sales and distribution. The next biggest viewing environments are on Samsung, Roku and Amazon Fire TV devices and then free ad-supported services like Pluto TV and Xumo, he said.
“The mass majority of subscription and ad-supported services right now are trying to drag you into their application.
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