Verizon Media will close its Oath Ad Platform ad server next year as part of the telco unit’s strategic review of the business, Adweek has learned. The strategic review was first revealed publicly at the end of 2018.
According to multiple sources familiar with the developments, Verizon Media began contacting concerned industry partners, including those publishers that used the ad server, in recent days informing them of the intended closure of the unit.
A Verizon Media spokesperson confirmed, telling Adweek in a statement: “Following a strategic review of our business, we have decided to close the Oath Ad Platforms Ad Server, effective 2020.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in