Programmatic

Verizon Media Expands Its Third-Party Cookie Replacement With CafeMedia

The publisher will now support ConnectID, an email-based identifier

Verizon Media operates its own ad-tech stack and owns publishers including Yahoo and TechCruch.SOPA Images/Getty Images
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By Andrew Blustein

March 25, 2021

Verizon Media’s third-party cookie replacement, called ConnectID, is getting a lift from publisher CafeMedia, which will start supporting the email-based identifier.

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Headshot of Andrew Blustein

Andrew Blustein

Andrew Blustein is a programmatic reporter at Adweek.

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