Verizon Media is nearly tripling the scope of its demand-side platform’s (DSP) addressable television offering with an expanded partnership with Dish Media.
Advertisers can now buy inventory across Dish’s 7 million set-top boxes through Verizon Media’s DSP, where buyers can already purchase ad space across Verizon’s footprint of 3.98 million Fios TV subscribers.
Inventory for Dish-owned Sling, a virtual pay-TV provider, is already available through Verizon Media’s DSP and several other buying platforms, but Verizon Media is the first DSP to include Dish’s set-top box-delivered addressable inventory.
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