Verizon Media Bolsters Addressable TV Offering With Expanded Dish Deal

Now advertisers can buy set-top box and streaming inventory in the same place

Dish Media's addressable footprint covers seven million households. Getty Images

Verizon Media is nearly tripling the scope of its demand-side platform’s (DSP) addressable television offering with an expanded partnership with Dish Media.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.