Verizon Media has kicked off 2019 with the announcement of a global native advertising deal with Microsoft in a partnership it claims demonstrates its commitment to provide unique media inventory to advertisers, including an emphasis on emerging channels.
The multiyear partnership offers media buyers access to 20 percent more native ad inventory through Oath Ad Platforms across a range of properties, including MSN, Outlook and Xbox—properties that attract almost 500 million people a month.
The deal builds on a partnership
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