Utah is on the cusp of becoming the fifth state to pass consumer-privacy legislation, joining California, Colorado and Virginia. Earlier this year, Massachusetts advanced its privacy law through a bipartisan cybersecurity committee with a 12-0 vote.
The Utah Consumer Privacy Act (UCPA) follows Virginia’s privacy model that gives people leverage over the collection of personal information by businesses, including accessing and deleting information, getting a portable copy of the information and choosing to opt-out from sharing data that’s repurposed as third-party data for targeted ads.
But
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in