Did you know brand recall increases when viewers see an ad on TV AND streaming? Download "A Practical Playbook for Multiscreen TV" to learn more.
Utah is on the cusp of becoming the fifth state to pass consumer-privacy legislation, joining California, Colorado and Virginia. Earlier this year, Massachusetts advanced its privacy law through a bipartisan cybersecurity committee with a 12-0 vote.
The Utah Consumer Privacy Act (UCPA) follows Virginia’s privacy model that gives people leverage over the collection of personal information by businesses, including accessing and deleting information, getting a portable copy of the information and choosing to opt-out from sharing data that’s repurposed as third-party data for targeted ads.