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More people are staying indoors and staring at their screens, but are those people still looking at their screens when an ad shows up?
According to a study from Magna, around 99% of people are present or within a viewable distance of their screen for at least one second when a video ad appears. But viewer presence declines over time, dipping below 94% after six seconds.
Digital advertising is approximately a $150 billion marketplace, so “every percentage point counts,” said Kara Manatt, Magna Global’s svp, group director, intelligence solutions.
As part of a viewability study, Magna
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