Unlike TV, Almost All Viewers Are Present for Digital Video Ads

But their attention starts to drop after two seconds

person's hands typing on a laptop
Almost 100% of people are present for digital display ads. Getty Images

More people are staying indoors and staring at their screens, but are those people still looking at their screens when an ad shows up?

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.