Ad Tech

Unlike TV, Almost All Viewers Are Present for Digital Video Ads

But their attention starts to drop after two seconds

person's hands typing on a laptop
Almost 100% of people are present for digital display ads. Getty Images

By Andrew Blustein

May 11, 2020

More people are staying indoors and staring at their screens, but are those people still looking at their screens when an ad shows up?

Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}
You Might Like
This is a Profile

How 4 DTC Disruptors Use Digital Best Practices to Succeed on TV

By Amit Sharan, VP of Marketing, Tatari

This is a Profile

Choosing a CDP Doesn’t Need to Be So Hard

By Acquia

This is a Profile

First-Party Identity Is a Strategic Imperative in the Cookieless World

By Michael Fuchs, SVP, Merkury Solutions, Merkle

This is a Profile

2021 Is the Year of the Streamer; Is Your Media Strategy Aligned?

By Tubi