Unilever’s Planned Publisher Network Leaves Some Experts Skeptical

They say it puts the onus on the entirely wrong party

A whitelist for publishers might not be the silver bullet that the corporate giant intended. Getty Images

Unilever’s Trusted Publisher Program—essentially a whitelist of publishers—was introduced under the guise of better battling fraud, but some experts are skeptical, saying they’ve seen this movie before.

@swodinsky shoshana.wodinsky@adweek.com Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.