Brand Purpose

Unilever Debuts Trusted Publisher Program to Better Battle Click-Fraud

The company is tight-lipped on exactly which companies will be looped into the rollout.

Unilever announced a "strict vetting criteria" for admittance into the Trusted Publishers program, which will specifically address ad fraud, online brand safety and traffic quality, among other metrics.Getty Images
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

March 28, 2019

Click-fraud is a beast that drains thousands of dollars from ad tech’s pockets every day—and now, one of the largest advertisers in the world is taking a stand.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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