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Click-fraud is a beast that drains thousands of dollars from ad tech’s pockets every day—and now, one of the largest advertisers in the world is taking a stand.
Today, Unilever announced the rollout of the Unilever Trusted Publishers network in an effort to battle ad fraud across their brands. Per the company, the network will consist of a mesh of global, regional, and local online platforms and publishers. Unilever wouldn’t comment on the platforms or publishers that will be included as a part of the deal.