Unilever Debuts Trusted Publisher Program to Better Battle Click-Fraud
The company is tight-lipped on exactly which companies will be looped into the rollout.
Unilever announced a "strict vetting criteria" for admittance into the Trusted Publishers program, which will specifically address ad fraud, online brand safety and traffic quality, among other metrics.
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Click-fraud is a beast that drains thousands of dollars from ad tech’s pockets every day—and now, one of the largest advertisers in the world is taking a stand.
