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Unilever Debuts Trusted Publisher Program to Better Battle Click-Fraud

The company is tight-lipped on exactly which companies will be looped into the rollout.

Unilever announced a "strict vetting criteria" for admittance into the Trusted Publishers program, which will specifically address ad fraud, online brand safety and traffic quality, among other metrics.Getty Images
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By Shoshana Wodinsky

 

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Click-fraud is a beast that drains thousands of dollars from ad tech’s pockets every day—and now, one of the largest advertisers in the world is taking a stand.

Today, Unilever announced the rollout of the Unilever Trusted Publishers network in an effort to battle ad fraud across their brands. Per the company, the network will consist of a mesh of global, regional, and local online platforms and publishers. Unilever wouldn’t comment on the platforms or publishers that will be included as a part of the deal.

“The

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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