UK Digital Platforms Team With ASA to Clean Up Advertising With New Pilot Program

The initiative will have companies including Yahoo and TikTok raise awareness of 6 core principles

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Britain’s advertising regulator, the Advertising Standards Authority (ASA), will pilot an initiative that aims to bring more accountability and transparency around online advertising, working with members of IAB U.K. including Google, Amazon Ads, Twitter, Meta, Yahoo and TikTok.

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