The U.S. Navy is enlisting YouTube Creators to aid its recruitment efforts with influencer marketing campaign Sailor VS.
The campaign’s goal is to showcase the diversity of jobs available throughout the Navy, and it features challenges between YouTube Creators and actual sailors.
Creative agency VMLY&R led the development of the campaign, while Portal A produced the series.
YouTube said the Navy found that young adults are increasingly difficult to reach through traditional media, such as television ads, and it recognized the growth of the influencer market and the enthusiasm fans have for their favorite creators.
Creators
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