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Twitter rolled out its revamped carousel ads for all advertisers globally Wednesday.
Senior director of product management Jonathan Lewis said in a blog post, “Carousel ads are designed to help drive better performance by providing a more immersive and interactive experience for consumers to engage with, as well as to enable future opportunities within our mobile application and website performance objectives.”
Carousel ads enable advertisers to include between two and six horizontally swipeable images or videos with the goal of driving Twitter users to an app or website.
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