Twitter's New Buyers and Safari's Ascendance: Experts' Take on What 2023 Has in Store

2023 could be the year Apple's browser Safari takes back market share


The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform.

Ahead of a major privacy reckoning in 2023, Adweek spoke with five industry experts about their boldest calls for next year.

Disney’s Bob Iger acquires Twitter

With Twitter’s future looking uncertain, some believe the platform might have a new owner in Disney’s CEO Bob Iger.

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