Twitter’s MoPub mobile ad platform detailed in March how impression-level revenue data will enable mobile application publishers to understand the true lifetime value of their apps’ users and better optimize their paid user acquisition.
MoPub revealed in a blog post Tuesday that the solution is now available to its full-platform publishers, which can process the data on their own or tap one of seven partners: Adjust, AppsFlyer, Branch, Kochava, Singular, Soomla or Tenjin.
The ad platform added that its software-development-kit-based solution, which is available starting with MoPub SDK 5.7,
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