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Twitter introduced three ad products Tuesday with the aim of improving the performance of campaigns aimed at driving traffic to websites: Site Visit Optimization, Aggregated Measurement and Events Manager.
The social network also renamed its Website Clicks & Conversions objective to Website Traffic, saying that it has evolved since its debut, and the new name better reflects its expanded product offering.
Site Visits Optimization is a new optimization goal under the Website Traffic objective aimed at helping brands find and target audiences most likely to visit their websites.
Twitter said that when brands enable the Twitter Website Tag, it can track actions people take on websites and attribute them to those brands’ campaigns on the social network.
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