Twitter, TikTok and Taboola Grow Ad Spend as Economy Scrambles Media Mix

Report from business credit card firm Ramp shows average ad spend is down 15%

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Last week, Elon Musk tweeted that Twitter has suffered “a massive drop in revenue, due to activist groups pressuring advertisers” to leave the platform. But new data from corporate spending platform Ramp, which analyzes $10 billion a year in transaction volume, shows that some companies have increased their spend on Twitter since Musk took over.

According to transaction data from Ramp’s corporate credit card customers, in the seven days after Oct. 27, when Musk officially bought the company, spend on Twitter increased by 17.9%



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