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Twitter revamped its Amplify in-feed pre-roll and sponsorship video ad offerings, adding Curated Categories, cleaning up the design of the ad units and rolling out a new campaign setup experience for brands using the pre-roll views objective.
Senior product manager Hannah Chang and global product marketing manager Marisa Oberdorfer said in a blog post Tuesday that Twitter has found that ads paired with premium video served in-feed—from publishing partners including BuzzFeed, Fox Sports, Hearst and NBCUniversal—deliver
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