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In its latest series of reversed policies, Twitter plans to lift its longstanding ban on political ads “in the coming weeks” and let marketers serve cause-based advertising or ads that educate people or take action on social and economic topics. While some political ad buyers welcome the move, Twitter has work to do to encourage advertisers back to the platform.
“We believe that cause-based advertising can facilitate a public conversation around important topics. Today, we’re relaxing our ads policy for cause-based ads in the U.S.,”
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