Twitter, Nielsen Expand Integration of Cross-Media Solutions Across Video Ad Platform

The move covers new subscriptions to Ad Intel and Media Impact, more access to Total Ad Ratings

The expanded integration will help Twitter bolster Amplify, its video ad platform that offers pre-roll and sponsorship opportunities alongside premium video content Nielsen/Getty Images

Twitter and Nielsen detailed an expanded integration Thursday, bringing the latter’s audience measurement and outcomes cross-media solutions into the former’s video ad platform. David Cohen is editor of Adweek's Social Pro Daily.