Twitter and Nielsen detailed an expanded integration Thursday, bringing the latter’s audience measurement and outcomes cross-media solutions into the former’s video ad platform.
The integration includes new subscriptions to Nielsen Ad Intel and Nielsen Media Impact, as well as expanded access to Nielsen Total Ad Ratings.
The two companies said the integration will enable the social network to help its video advertisers with delivering campaign results with increased speed and agility, maximizing ad inventory, pre- and post-campaign planning and understanding cross-media planning.
Nielsen Ad Intel captures, organizes and analyzes advertising spend and creatives around the world, providing a complete source of cross-platform advertising intelligence.
Nielsen
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