Twitter, Nielsen Expand Integration of Cross-Media Solutions Across Video Ad Platform

The move covers new subscriptions to Ad Intel and Media Impact, more access to Total Ad Ratings


Twitter and Nielsen detailed an expanded integration Thursday, bringing the latter’s audience measurement and outcomes cross-media solutions into the former’s video ad platform.

The integration includes new subscriptions to Nielsen Ad Intel and Nielsen Media Impact, as well as expanded access to Nielsen Total Ad Ratings.

The two companies said the integration will enable the social network to help its video advertisers with delivering campaign results with increased speed and agility, maximizing ad inventory, pre- and post-campaign planning and understanding cross-media planning.

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