Twitter Cites Mobile Application Promotion, International User Growth for Solid Q1

The company said it's way too soon to gauge the impact of Apple’s iOS 14.5 changes

Twitter credited key verticals including cryptocurrency and sports betting for helping to drive adoption of its mobile application promotion products.
Twitter credited key verticals like cryptocurrency and sports betting for helping drive adoption of its mobile application promotion products. Twitter, Getty Images

Twitter posted a solid year-over-year revenue gain of 28% in the first quarter of 2021 to $1.04 billion from $808 million last year, crediting a March surge in brand advertising on its platform, along with accelerating growth in mobile application promotion (MAP) revenue.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.