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Twitter Thursday added a new bidding model for advertisers globally that consider video completion rate to be their primary key performance indicator: 15-sevond view.
The 15-second view buying model prioritizes for engaged, longform views of brands’ content, and it is built to optimize for 15-second or completed views, whichever comes first.
The social network said it has been working on a prediction model that optimizes for serving video ads to whichever active targeted users are most likely to spend more time with the content, based on their preferences and behavior trends on Twitter.
Video ads are served to those users and brands are charged on CPM (cost per thousand impressions).
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