Tremor International to Buy Video Ad Platform Unruly from News Corp

Upheaval continues in ad tech following a year of bankruptcies and distressed exits

The transaction ends months of speculation. Provided

January 6, 2020

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction.

Ronan Shields

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.

Sara Jerde

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.