TransUnion, the nation’s third-largest credit reporting agency, is diving further into the data-driven marketing world with the acquisition of technology company Signal.
TransUnion makes its consumer data set available for marketers who are looking to acquire new customers. Acquiring Signal will help address retention and customer loyalty.
“In combining these strengths, we are able to bring our business customers a more complete solution,” Steve Chaouki, TransUnion president of U.S. markets, said in a statement.
The terms of the deal were not disclosed.