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To increase its publisher offering in the U.K., The Trade Desk has partnered with The Ozone Project to increase advertisers’ access to premium news content and quality journalism.
Global demand-side platform The Trade Desk and publisher technology firm The Ozone Project aim to drive millions of connections for advertisers by giving The Trade Desk’s clients—who reach an audience of about 45 million in the U.K. alone—access to 12 premium publisher groups including News U.K, Guardian Media Group, Telegraph Media Group and Reach PLC, which publishes The Mirror and The Daily Record among other titles.
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