Toasted Collective Is Bringing Programmatic Advertising to the Cannabis Industry

The digital agency is partnering with major publishers including Hearst and USA Today

The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that.

The agency—which recently secured exclusive partnerships with several major publishers, including Hearst and USA Today—bills itself as the first agency to programmatically link advertisers to premium inventory across these sites, giving cannabis companies like Curaleaf and Next1Labs access to premium inventory that was entirely shut off to them before, as well as the ability to leverage the targeting data inherent to each of these publishing partners.

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