To Attract Millennials, BBC News Launches Worklife, Powered by New Tech

Vertical marks changes to come across publisher's site

The BBC rolled out a new vertical this week focusing on how technology is changing our lives, and the launch came with some big digital changes for the news organization, too.

Simply called Worklife—as in work-life balance—the vertical will be the “digital home” for coverage on the personal and professional lives of the millennial workforce, tackling themes like burnout, financial stability and pay transparency. Worklife boasts an overall look and feel that’s “fresh and modern” along with faster loading times, seamless flow between articles and improved ad layout, according to Tim Wastney, svp of sales for global news at the BBC.

“This

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