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TikTok said Monday that it received Gold Standard 2.0 certification from IAB UK, marking the first time it has been certified by the industry body for digital advertising.
The goal of Gold Standard 2.0 is to enhance transparency and address privacy concerns by reviewing data protocols against a standardized process, and companies must meet several criteria in order to achieve certification, including implementation of IAB Tech Lab’s app-ads.txt and providing documentation and insight to demonstrate their compliance with the General