TikTok Reaches Brand-Safety Partnership With OpenSlate

Advertisers will be able to verify and filter content and categories appearing next to their ads

Brands can track where their ads are running via pre-campaign solutions and post-campaign analytics OpenSlate
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TikTok entered into a partnership with brand safety provider OpenSlate to give advertisers on its platform peace of mind about their ads appearing in a positive and safe environment.

The video creation platform said in a blog post that the TikTok Brand Safety Solution, verified by OpenSlate, will enable advertisers to verify and filter content and categories that appear next to their branded ads and content, as well as to track where their ads are running via pre-campaign solutions and post-campaign analytics.

TikTok head of ecosystem partnerships Melissa Yang said in the blog post, “TikTok provides a platform for brands to engage and connect with a creative, authentic and joyful community. We’re continuously scaling and evolving our advertising solutions to meet the important needs of our brand partners. Our partnership with OpenSlate provides brands with the confidence and transparency to know that their ads are always delivered alongside brand safe content and that risks are mitigated.”

OpenSlate CEO Mike Henry added, “OpenSlate is thrilled to partner with TikTok to introduce an exclusive brand safety solution for advertisers. Content and context have never mattered more. OpenSlate’s independent, third-party ratings provide marketers with the highest degree of confidence in TikTok’s brand safety solution.”


david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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