TikTok Reaches Brand-Safety Partnership With OpenSlate

Advertisers will be able to verify and filter content and categories appearing next to their ads

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

TikTok entered into a partnership with brand safety provider OpenSlate to give advertisers on its platform peace of mind about their ads appearing in a positive and safe environment.

The video creation platform said in a blog post that the TikTok Brand Safety Solution, verified by OpenSlate, will enable advertisers to verify and filter content and categories that appear next to their branded ads and content, as well as to track where their ads are running via pre-campaign solutions and post-campaign analytics.

TikTok

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in