Publishing

TikTok Has a New Way to Monetize Its Rabid Teenage Fans

The program is being beta-tested in East Asia right now

The China-based social media network was recently valued at roughly $75 billion.
Headshot of Shoshana Wodinsky
By Shoshana Wodinsky

August 27, 2019

TikTok’s viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps.

Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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