TikTok Has a New Way to Monetize Its Rabid Teenage Fans

The program is being beta-tested in East Asia right now

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TikTok’s viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps.

A trove of newly discovered developer documents reveal the platform has rolled out a native audience network for advertisers looking for a new avenue to reach the roughly 260 million collective TikTok-ers in China and Japan. The network—similar to those in place for Facebook, LinkedIn and fellow short-form video giant Snapchat—lets advertisers target these users across a bevy of third-party apps, rather than just within the confines of TikTok.

Media buyers can choose between full-page video ads or the rewarded video ads that crop up in most free-to-play games.


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