Publishing

TikTok Has a New Way to Monetize Its Rabid Teenage Fans

The program is being beta-tested in East Asia right now

The China-based social media network was recently valued at roughly $75 billion.
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By Shoshana Wodinsky

August 27, 2019

TikTok’s viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps.

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Headshot of Shoshana Wodinsky

Shoshana Wodinsky

Shoshana Wodinsky is Adweek's platforms reporter, where she covers the financial and societal impacts of major social networks. She was previously a tech reporter for The Verge and NBC News.

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