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TikTok’s viral videos of the #GuacDance and kombucha taste tests might soon be used to target you with ads in other apps.
A trove of newly discovered developer documents reveal the platform has rolled out a native audience network for advertisers looking for a new avenue to reach the roughly 260 million collective TikTok-ers in China and Japan. The network—similar to those in place for Facebook, LinkedIn and fellow short-form video giant Snapchat—lets advertisers target these users across a bevy of third-party apps, rather than just within the confines of TikTok.
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