TikTok, Integral Ad Science Expand Brand Safety Partnership

App-level coverage, invalid traffic, viewability are now included

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The existing partnership between Integral Ad Science and TikTok now covers application-level brand safety, invalid traffic and viewability.

IAS agreed last September to provide its brand safety solution to the video creation platform.

The company said advertisers on TikTok will now have access to trusted, third-party measurement powered by the Open Measurement Software Development Kit, adding that OM SDK is governed by the IAB and designed to facilitate transparent third-party viewability and verification measurement for ads served to mobile apps and open web environments.

Granular reporting with 24/7 access to the IAS Signal user interface is also included, enabling advertisers to stay informed about and take actions on campaigns.

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