TikTok Begins Rollout of In-App 2020 Elections Guide for US Users

It is available in several languages

Interactions with the guide will have no impact on future TikTok experiences, such as recommendations and ads TikTok

TikTok began rolling out its in-application 2020 Elections Guide to users in the U.S. Tuesday.

The guide is available in English, Spanish and dozens of other languages, and it can be accessed via TikTok’s Discover page and in election-related search results.

It includes information about candidates at the federal, state and local levels, powered by BallotReady.

The National Association of Secretaries of State is providing instructions on how to vote in every state.

Information on voting as a person with disabilities is being provided by SignVote, while the Federal Voting Assistance Program is doing the same for overseas citizens and service members.

Campus Vote Project is helping students learn how they can vote, and Restore Your Vote is providing resources for people with prior convictions.

MediaWise is sharing educational videos about the elections process, media literacy and misinformation.

TikTok stressed that its 2020 Elections Guide was created with user privacy in mind, so people will not share their information until they reach out-of-network destinations such as state websites for voter registration or nonprofits, and the video creation platform added that interactions with the guide will have no impact on future TikTok experiences, such as recommendations and ads.

Vice president and head of U.S. public policy Michael Beckerman said in a blog post, “Of course, TikTok isn’t the go-to app for breaking news or politics, and we don’t accept paid political ads on our app. Still, we know TikTok is a home where Americans express themselves and, with that in mind, we’re focused on supporting our users with education and authoritative information on important public issues. Our goal is to keep TikTok a place where authentic content can thrive, and our elections guide reflects our ongoing efforts to protect the integrity of our platform and the U.S. elections.”

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.