Transforming your ad sales process just got a lot easier. Learn how to extract more value for existing technology and ultimately drive revenue, ratings and retention in Slack's new ebook.
As consumers become increasingly supportive of brand underdogs and TikTok small businesses boom, the platform is playing into this evolving allegiance and refreshing its historic facilitation of unexpected virality and account discovery.
As an audio-first platform that rewards users who creatively adopt viral sounds, TikTok is nurturing small businesses by expediting their creative processes and boosting their shot at virality. In its partnership with Elias Audio Branding, a subsidiary of Universal Production Music, the platform has crafted 10 custom sounds that include a combination of music, voice overs and directional cues that can be used in organic and paid content.

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