This Startup Uses Old-School Journalism to Expose Fake News

NewsGuard just launched a tool to help advertisers avoid funding misinformation


A year after announcing his news startup NewsGuard, co-CEO Steve Brill, founder of Court TV and the Yale Journalism Initiative, has announced a new service  called BrandGuard. Brill maintains it will help top-tier brands stay clear of fake news.

NewsGuard’s brand safety offering flags sites that publish hoaxes and misinformation, while giving the green light to legitimate publishers, according to the startup, which announced it raised $6 million 12 months ago.

The company claims its services are superior to the fake news filtering services offered by Silicon Valley’s biggest names such as Google or the brand safety offerings form the likes of Integral Ad Science or Oracle-owned Moat.

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