U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers—and the key umbrella term encapsulating such doubt is transparency.
The issue of transparency is raised time and time again in the ad industry’s public discourse, with the application of automated ad tech raising concerns around brand safety and viewability as headlines over such matters grow in frequency in the mainstream press.
In recent weeks, ad-tech specialists have publicly debated more niche aspects of the transparency debate, like auction
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