Programmatic

These Ad Exchanges Are Calling for a More Transparent Programmatic Marketplace

OpenX, PubMatic, Rubicon Project and more signed an open letter

The three core tenants of the open letter include efficiency, transparency and fair-market values.Getty Images
Headshot of Ronan Shields
By Ronan Shields

October 17, 2018

U.S. programmatic advertising spend is predicted to near $70 billion by 2020. But despite such growth projections, concerns remain among advertisers—and the key umbrella term encapsulating such doubt is transparency.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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