The Trade Desk's Unified ID 2.0 Counts SpotX as Another Supporter

Independent ad tech and publishers rally behind The Trade Desk-led initiative

The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry’s independent players, with SpotX now among its supporters.