The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry’s independent players, with SpotX now among its supporters.
The Trade Desk's Unified ID 2.0 Counts SpotX as Another Supporter
Independent ad tech and publishers rally behind The Trade Desk-led initiative
