The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter

Independent ad tech and publishers rally behind The Trade Desk-led initiative

spotx logo on the left and the trade desk logo on the right on a blue background
SpotX joins 11 other ad-tech companies in supporting The Trade Desk's initiative. SpotX, The Trade Desk

The demise of the third-party cookie as an effective online advertising tool is 12 months away. The Trade Desk-led initiative, Unified ID 2.0, is fast-emerging as a North Star for the industry’s independent players, with SpotX now among its supporters.

@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.