The Trade Desk’s First Chief Trust Officer on Providing Assurance in an Era of Uncertainty  

'We all agree that grading your own homework isn’t fair'

The Trade Desk has appointed Sandeep Swadia as its first evp, chief data and trust officer with his appointment coming at a time of massive flux—and some would say distrust—in the digital advertising ecosystem.

Swadia, who was formerly CEO of White Ops during its 3ve takedown late last year, will be based out of New York City where he will work with clients, industry partners and standards groups to promote growth.

In a statement promoting his appointment, Jeff Green, The Trade Desk CEO, described Swadia’s role as “vital.”

“We are thrilled to add Sandeep’s unique experience in the data and trust components of digital media to our executive leadership team as we continue our rapid growth,” he added.

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