The Trade Desk Wants to Be the App Store for Ad Tech

The DSP is launching Kokai, a portal for third-party ad tech

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The Trade Desk’s messaging has long hinged on being a champion of the open internet—a convenient slogan for a company that helps advertisers buy media outside of walled gardens.

Today, in what CEO Jeff Green calls the company’s biggest upgrade to date, The Trade Desk is announcing a new portal called Kokai that will help advertisers access not just the web but also third-party ad-tech partners more seamlessly.

“In the past, we have done a lot of the innovations in our platform.



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