The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid to buoy adoption and seek third-party management of the framework.
The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval
It's the first step to ensure the framework’s independence and boost adoption
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body PRAM.
The Trade Desk
