
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid to buoy adoption and seek third-party management of the framework.
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid to buoy adoption and seek third-party management of the framework.