Ad Tech

The Trade Desk Submits Unified ID 2.0 to Industry Body PRAM for Approval

It's the first step to ensure the framework’s independence and boost adoption

Unified ID logo
The Trade Desk has submitted its Unified ID 2.0 for approval to industry body PRAM. The Trade Desk

By Rachel Winicov

January 21, 2021

The Trade Desk has submitted its Unified ID 2.0 for approval to industry body Partnership for Responsible Addressable Media (PRAM) in a bid to buoy adoption and seek third-party management of the framework. 

Rachel Winicov
@rwinicov rachel.winicov@adweek.com Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.
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