The Trade Desk Ruffles Feathers With Controversial Unified ID Solution Rollout

Ad tech’s biggest independent player proposes ‘cutting off' lower-tier DSPs

Documents presented to supply-side platform players at this year’s Cannes Lions conference suggest that The Trade Desk wants to apply pressure in its bid to further its Unified ID Solution roll out.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...